Tourism Month is celebrated annually in September with the aim of encouraging South Africans to explore their own country. It also provides the tourism industry with an opportunity for a sustained, heightened month-long focus on the importance of domestic tourism to the economy.
Tourism Month Objectives
To grow domestic tourism through editorial coverage of South Africa’s commitment to sustainable economical, social and environmental activities.
Rally the nation behind tourism and get everyone to contribute to tourism in a sustainable manner.
Inspire domestic travel by showcasing how taking a trip can be easily accessible, affordable and exciting.
Show everyone how they can contribute to tourism through assisting with the preservation of the local wild-life and environment.

Many commit the mistake of assuming that travelling is expensive, stressful and not easily accessible to everyone. However, that is not entirely true which is what this month and South African Tourism stands to prove.

Signature Lux Hotels is among some of South Africa’s well-trusted hotels that offer affordable, comfortable, stunning and technologically savvy rooms and self-assistance services that can be exciting to many. One of the key and totally unique strategic offerings is a half day room rate, offering business travellers and those in transit the option of a half day stay or a guaranteed early check-in, late departure at a highly discounted rate of R495. With that being said, the hotel also gives back to the community with the help of those that stay at the hotel by donating R5 towards The Endangered Wildlife Trust (a South African organization that aims to conserve threatened species and ecosystems in southern Africa) from every room sold.

Furthermore, Signature Lux is a pure example of what Tourism month stands for and represents by the means of priding itself in being Humanitarians in Africa and offering their clients the great opportunity of partnering in their wonderful initiatives.  Signature Lux Hotels stock Kalahari in-room guest amenities, which a percentage of every Kalahari product sold is sown back into local communities assisting with job creation and social upliftment. They are also committed to reducing their carbon footprint by means of an installed water filtration system, providing safe to drink water from the tap and minimizing the use of bottled water.

These amazing gestures prove to show that travelling in and around our beautiful country is and can be economically sustainable by means of building linkages and reducing leakages – essentially, supporting local.